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Please note: To pay annual dues, you must be a registered member of the Rocky Mountain Skyline Bookstore Association

RMSBA Golf Outing 2019

Date:Tuesday, October 15, 2019
Time:12:30 PM - First Tee Time
Location:Mariana Butte
710 Clubhouse Drive
Loveland, CO 80537
Format:18 holes, play your own ball
Cost:$48 with cart. Pay at the course
Lunch:Restaurant at the golf course
Group:If you have someone you'd like to play with, let me know.
Deadline:Tuesday, October 8

2019 Rocky Mountain Bookstore Annual Meeting Agenda

October 15-17, 2019
Embassy Suites Loveland Hotel and Conference Center
Loveland, Colorado

Room reservations will need to be made by September 13, 2019.

To reserve a room, click the button below or call Hilton Reservations at 1-800-362-2779 or Megan Alexander at 1-970-612-2440 M-F, 8:00 AM - 4:00 PM.

Make Your Reservation

Meeting Agenda

The agenda below is tentative and subject to change.

Tuesday – October 15


TimeSession TitleLocation
2:00 pm – 6:00 pmRegistration - Loveland Conference CenterPre-Front Hallway
12:30 pmGolf - Mariana Butte - Contact Dick ForbesMariana Butte
5:30 pm - 6:30 pmOpening Night ReceptionLobby
6:30 pm - 8:00 pmOpening Night DinnerAspen Daisy
8:00 pm - 9:00 pmGallery on the Go ProjectAspen Daisy

Wednesday – October 16

TimeSession TitleLocation
8:00 am - 4:00 pmRegistration Desk OpenPre-Front Hallway
8:30 am - 11:30 amTrade Show SetupPinyon Pine
8:00 am - 8:45 amRMSBA Business MeetingCarter Lake A&B
9 am - 10 amConcurrent Educational Sessions
Independent Store Innovators
Sonda Reinartz, ICBA
Hear about how a diverse group of store developed innovative programs to grow sales, increase services, reduce expenses, or improve customer and campus satisfaction.
Carter Lake A&B
Affordability, Access, and Equity:
From IA to OER, to Emerging Models; What’s right for your campus?

Kelli Ranum, VitalSource/Verba
Today’s academically-driven campus store goals are dominated by the quest to improve affordability and access for students. However, stores often receive mixed messages on which models to employ: IA, OER, rental and used, or emerging models like Equitable Access.
This session will explore the current debate around IA, OER, Equitable Access, and low-cost print, and provide a toolset to help you determine which models are right for your store and campus today, and which to explore for the future.
This session will include:

  • What is required to make each model successful?

  • Solution-delivery: Your role in the campus affordability movement

  • Smart Inclusive Access choices

  • Open Educational Resources are part of the solution, not THE solution

  • Equitable Access: what does it take to get there?

10:00 am - 10:15 amBreak
10:15 am - 11:45 amVendor Product PresentationsGoldenglow & Snowberry
11:45 am - 1 pmVendor Appreciation LuncheonAspen Daisy/Elderberry
1 pm - 5 pmTrade ShowPinyon Pine
3 pm - 3:15 pmBreak snacks available in Trade Show (Pinyon Pine)
5 pm - 6 pmTrade Show BreakdownPinyon Pine
6 pm - 7 pmPresident's ReceptionAspen Daisy/Elderberry
7 pm - 8:30 pmRMSBA Annual BanquetAspen Daisy/Elderberry
9 pm to ? Bowling, Laser Tag, Arcade Games and MoreThe Summit - Windsor

Thursday – October 17

TimeSession TitleLocation
7:30 am - 10:00 amRegistration Desk OpenPre-Front Hallway
7:45 am - 9:00 amGeneral SessionSnowberry
NACS Update
Chad Schreier, MBA, CCR NACS President
Know Your Core Customer: Insights on Students and Faculty Lara Konick, NACS Director of Education
This session provides an in-depth look into the findings from Student Watch and Faculty Watch surveys. Understand the trends and changes in student spending, preferences, and perspectives on course materials and how they relate to faculty preferences and behaviors. Bonus information will include data from the OnCampus Research Student Panel that keeps a pulse on student lifestyle and trending topics.
9:00 am - 9:10 amBreak
9:10 am - 10:30 amGeneral SessionSnowberry
How to Market and Sell to People Not Like You
Kelly McDonald, McDonald Marketing
If you could grow your business simply by marketing to your existing customers and raking in more referrals, making money would be a cakewalk. But to generate new revenue, you have to win over the customers and clients you’re not getting, but could be. Now, more than ever, it’s important to reach new prospects in different ways to grow your business.
You’ll learn:
• Five low-cost / no cost things you can do right now to grow your business with new customers and increase customer satisfaction and retention
• The do’s and don’ts of marketing to different customer segments and their values
• The major macro trends that affect your business – and all of us – and how to leverage them for growth & customer satisfaction
• How to communicate in a relevant manner to stand out from your competition
10:30 am - 10:45 amBreak
10:45 am - 12:00 pmGeneral SessionSnowberry
How to Work With & Lead People Not Like You
Kelly McDonald, McDonald Marketing
Diversity in the workforce is a hot topic. Many employers are under pressure to make sure their workforce and employee base is diverse, inclusive and representative of the customers they serve. The most progressive organizations value diversity because they realize that a diverse workforce has positive impact on the bottom line. Such a workforce doesn’t just lead to better decisions and solutions and innovation - it has been proven to grow business and profits. And a diverse workforce doesn’t just mean employees of different racial and ethnic backgrounds; it can also mean diversity of thought.
Learner Outcomes:
• You’ll learn why diversity at work is important, but why it seems so hard to work with people not like you. And why that makes you NORMAL, not a bad person. You’ll learn why it often comes with stress, complex emotions and even fear for some people.
• Specific tactics will be shared for how employees can succeed in today’s diverse workplace without losing their minds or becoming frustrated by approaches to work that may differ from theirs.
• For those in leadership positions, or those who aspire to manage and lead others, three key steps to make a diverse team work more cohesively, more productively and enjoyably.
• The four key words that will transform how you interact with your colleagues and associates in tough situations to get the best outcome. How to troubleshoot the complex issues and address the “derailers” and naysayers that lurk within every organization and threaten its success.
12:00 pm - 12:15 pmKelly McDonald Book SigningConference Rotunda
12:15 pm - 1:30 pmBook and Author Luncheon
Karen Auvinen Rough Beauty-Forty Seasons of Mountain Living
Karen Auvinen is an award-winning poet, mountain woman, life-long westerner, writer, and the author of the memoir Rough Beauty(Scribner), chosen as a Top 10 Book of June 2018 by The Christian Science Monitor. Rough Beauty was also a 2019 Colorado Book Award finalist in creative nonfiction.
Her work has appeared in The New York Times, LitHub, Real Simple, Westword, as well as numerous literary journals.
Karen earned an MA in poetry from the University of Colorado and a Ph.D in fiction from the University of Wisconsin – Milwaukee and presently teaches writing workshops at Lighthouse North and film, pop culture, and storytelling to freshman at the CU – Boulder.
Past gigs include Writer-in-Residence for the State of Colorado, editor, book-buyer, rural postal route driver, caterer, clinic assistant, landscaper, summer camp director, and guest chef. She lives in the Colorado mountains with the artist Greg Marquez, their dog River, and Dottie the Cat.
Aspen Daisy/Elderberry
1:30 pm - 1:40 pmBreak
1:40 pm - 2:40 pmConcurrent Educational Sessions
Understanding the Critical Center of the Learning Ecosystem - Your Campus LMS Kelli Ranum, VitalSource/Verba
As the shift to digital continues to transform higher education, understanding the role
your Learning Management System plays in teaching and learning is crucial to your
success. The LMS is the first place students go to access course materials and
assignments, turn in homework, check grades, and more. How does this increasingly
important campus tool impact your business now, and in the future?

This session will include:
• “A Day in the Life” of your students’ daily engagement with the LMS
• Tips on engaging with your LMS administrator and gaining LMS access
• How business opportunities within the LMS go beyond Inclusive Access
Web Site Panel
University of Colorado Boulder, The Rocker Shop - South Dakota School of Mines & Technology, and Colorado State University.
In today’s modern Collegiate Bookstore, a thriving eCommerce business is essential to the overall success and future growth of your store. In this panel session, we will look holistically at your customers’ experience from the time they arrive on your website until the time they receive their merchandise, sharing our insight, successes and failures on our various eCommerce initiatives. We’ll focus on solutions that can be implemented by stores of any size! Please feel free to bring your own experiences and questions to discuss with the group! The following topics will be discussed:
• Email marketing and communication
• Fulfillment promises and shipping methods
• Customer Service experiences (phone/email/live Chat)
• Product page details and photos
• Textbook fulfillment (pre-orders/substitutions/out-of-stock orders)
Carter Lake A&B
2:40 pm - 2:50 pmBreak
2:50 pm - 4 pmConcurrent Educational Series
Supporting Your Campus and Community Panel CSU Bookstore, UCCS Bookstore, The Wildcat Store - Weber State
This session will examine how your store can support your campus and community through programs and services that promote the greater good while providing good will for your store. Local vendors, campus philanthropy, and volunteerism are all efforts that help your store put its best foot forward.
Carter Lake A&B
Are You Maximizing Student Financial Aid as a Tender Type in Your Bookstore? Louise, Utah Valley University and Mike Clear, Watchman Payment Systems
Lessons Learned: Utah Valley University’s journey to improve student access to financial aid in the bookstore.
4 pm - 4:15 pmBreak
4:15 pm - 5 pmRoundtable Discussions
Join your colleagues to discuss issue that are important to your store, share what has and has not worked for you and brainstorm new ideas.
Campus Decisions with John Parry - Snowberry
Course Materials with Kurt Kaiser and Ryan Stewart - Carter Lake B
General Merchandise with Sally - Carter Lake A
5:05 pmRMBSA Business Meeting if NeededTBA
6:00 pmFarewell DinnerTBA