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Please note: To pay annual dues, you must be a registered member of the Rocky Mountain Skyline Bookstore Association
RMSBA Golf Outing 2019
|Date:||Tuesday, October 15, 2019|
|Time:||12:30 PM - First Tee Time|
710 Clubhouse Drive
Loveland, CO 80537
|Format:||18 holes, play your own ball|
|Cost:||$48 with cart. Pay at the course|
|Lunch:||Restaurant at the golf course|
|Group:||If you have someone you'd like to play with, let me know.|
|Deadline:||Tuesday, October 8|
2019 Rocky Mountain Bookstore Annual Meeting Agenda
October 15-17, 2019
Embassy Suites Loveland Hotel and Conference Center
Room reservations will need to be made by September 13, 2019.
To reserve a room, click the button below or call Hilton Reservations at 1-800-362-2779 or Megan Alexander at 1-970-612-2440 M-F, 8:00 AM - 4:00 PM.
The agenda below is tentative and subject to change.
Tuesday – October 15
|2:00 pm – 6:00 pm||Registration - Loveland Conference Center||Pre-Front Hallway|
|12:30 pm||Golf - Mariana Butte - Contact Dick Forbes||Mariana Butte|
|5:30 pm - 6:30 pm||Opening Night Reception||Lobby|
|6:30 pm - 8:00 pm||Opening Night Dinner||Aspen Daisy|
|8:00 pm - 9:00 pm||Gallery on the Go Project||Aspen Daisy|
Wednesday – October 16
|8:00 am - 4:00 pm||Registration Desk Open||Pre-Front Hallway|
|8:30 am - 11:30 am||Trade Show Setup||Pinyon Pine|
|8:00 am - 8:45 am||RMSBA Business Meeting||Carter Lake A&B|
|9 am - 10 am||Concurrent Educational Sessions|
|Independent Store Innovators|
Sonda Reinartz, ICBA
Hear about how a diverse group of store developed innovative programs to grow sales, increase services, reduce expenses, or improve customer and campus satisfaction.
|Carter Lake A&B|
|Affordability, Access, and Equity: |
From IA to OER, to Emerging Models; What’s right for your campus?
Kelli Ranum, VitalSource/Verba
Today’s academically-driven campus store goals are dominated by the quest to improve affordability and access for students. However, stores often receive mixed messages on which models to employ: IA, OER, rental and used, or emerging models like Equitable Access.
This session will explore the current debate around IA, OER, Equitable Access, and low-cost print, and provide a toolset to help you determine which models are right for your store and campus today, and which to explore for the future.
This session will include:
|10:00 am - 10:15 am||Break|
|10:15 am - 11:45 am||Vendor Product Presentations||Goldenglow & Snowberry|
|11:45 am - 1 pm||Vendor Appreciation Luncheon||Aspen Daisy/Elderberry|
|1 pm - 5 pm||Trade Show||Pinyon Pine|
|3 pm - 3:15 pm||Break snacks available in Trade Show (Pinyon Pine)|
|5 pm - 6 pm||Trade Show Breakdown||Pinyon Pine|
|6 pm - 7 pm||President's Reception||Aspen Daisy/Elderberry|
|7 pm - 8:30 pm||RMSBA Annual Banquet||Aspen Daisy/Elderberry|
|9 pm to ?||Bowling, Laser Tag, Arcade Games and More||The Summit - Windsor|
Thursday – October 17
|7:30 am - 10:00 am||Registration Desk Open||Pre-Front Hallway|
|7:45 am - 9:00 am||General Session||Snowberry|
Chad Schreier, MBA, CCR NACS President
Know Your Core Customer: Insights on Students and Faculty Lara Konick, NACS Director of Education
This session provides an in-depth look into the findings from Student Watch and Faculty Watch surveys. Understand the trends and changes in student spending, preferences, and perspectives on course materials and how they relate to faculty preferences and behaviors. Bonus information will include data from the OnCampus Research Student Panel that keeps a pulse on student lifestyle and trending topics.
|9:00 am - 9:10 am||Break|
|9:10 am - 10:30 am||General Session||Snowberry|
|How to Market and Sell to People Not Like You |
Kelly McDonald, McDonald Marketing
If you could grow your business simply by marketing to your existing customers and raking in more referrals, making money would be a cakewalk. But to generate new revenue, you have to win over the customers and clients you’re not getting, but could be. Now, more than ever, it’s important to reach new prospects in different ways to grow your business.
• Five low-cost / no cost things you can do right now to grow your business with new customers and increase customer satisfaction and retention
• The do’s and don’ts of marketing to different customer segments and their values
• The major macro trends that affect your business – and all of us – and how to leverage them for growth & customer satisfaction
• How to communicate in a relevant manner to stand out from your competition
|10:30 am - 10:45 am||Break|
|10:45 am - 12:00 pm||General Session||Snowberry|
|How to Work With & Lead People Not Like You |
Kelly McDonald, McDonald Marketing
Diversity in the workforce is a hot topic. Many employers are under pressure to make sure their workforce and employee base is diverse, inclusive and representative of the customers they serve. The most progressive organizations value diversity because they realize that a diverse workforce has positive impact on the bottom line. Such a workforce doesn’t just lead to better decisions and solutions and innovation - it has been proven to grow business and profits. And a diverse workforce doesn’t just mean employees of different racial and ethnic backgrounds; it can also mean diversity of thought.
• You’ll learn why diversity at work is important, but why it seems so hard to work with people not like you. And why that makes you NORMAL, not a bad person. You’ll learn why it often comes with stress, complex emotions and even fear for some people.
• Specific tactics will be shared for how employees can succeed in today’s diverse workplace without losing their minds or becoming frustrated by approaches to work that may differ from theirs.
• For those in leadership positions, or those who aspire to manage and lead others, three key steps to make a diverse team work more cohesively, more productively and enjoyably.
• The four key words that will transform how you interact with your colleagues and associates in tough situations to get the best outcome. How to troubleshoot the complex issues and address the “derailers” and naysayers that lurk within every organization and threaten its success.
|12:00 pm - 12:15 pm||Kelly McDonald Book Signing||Conference Rotunda|
|12:15 pm - 1:30 pm||Book and Author Luncheon|
Karen Auvinen Rough Beauty-Forty Seasons of Mountain Living
Karen Auvinen is an award-winning poet, mountain woman, life-long westerner, writer, and the author of the memoir Rough Beauty(Scribner), chosen as a Top 10 Book of June 2018 by The Christian Science Monitor. Rough Beauty was also a 2019 Colorado Book Award finalist in creative nonfiction.
Her work has appeared in The New York Times, LitHub, Real Simple, Westword, as well as numerous literary journals.
Karen earned an MA in poetry from the University of Colorado and a Ph.D in fiction from the University of Wisconsin – Milwaukee and presently teaches writing workshops at Lighthouse North and film, pop culture, and storytelling to freshman at the CU – Boulder.
Past gigs include Writer-in-Residence for the State of Colorado, editor, book-buyer, rural postal route driver, caterer, clinic assistant, landscaper, summer camp director, and guest chef. She lives in the Colorado mountains with the artist Greg Marquez, their dog River, and Dottie the Cat.
|1:30 pm - 1:40 pm||Break|
|1:40 pm - 2:40 pm||Concurrent Educational Sessions|
|Understanding the Critical Center of the Learning Ecosystem - Your Campus LMS Kelli Ranum, VitalSource/Verba|
As the shift to digital continues to transform higher education, understanding the role
your Learning Management System plays in teaching and learning is crucial to your
success. The LMS is the first place students go to access course materials and
assignments, turn in homework, check grades, and more. How does this increasingly
important campus tool impact your business now, and in the future?
This session will include:
• “A Day in the Life” of your students’ daily engagement with the LMS
• Tips on engaging with your LMS administrator and gaining LMS access
• How business opportunities within the LMS go beyond Inclusive Access
|Web Site Panel |
University of Colorado Boulder, The Rocker Shop - South Dakota School of Mines & Technology, and Colorado State University.
In today’s modern Collegiate Bookstore, a thriving eCommerce business is essential to the overall success and future growth of your store. In this panel session, we will look holistically at your customers’ experience from the time they arrive on your website until the time they receive their merchandise, sharing our insight, successes and failures on our various eCommerce initiatives. We’ll focus on solutions that can be implemented by stores of any size! Please feel free to bring your own experiences and questions to discuss with the group! The following topics will be discussed:
• Email marketing and communication
• Fulfillment promises and shipping methods
• Customer Service experiences (phone/email/live Chat)
• Product page details and photos
• Textbook fulfillment (pre-orders/substitutions/out-of-stock orders)
|Carter Lake A&B|
|2:40 pm - 2:50 pm||Break|
|2:50 pm - 4 pm||Concurrent Educational Series|
|Supporting Your Campus and Community Panel CSU Bookstore, UCCS Bookstore, The Wildcat Store - Weber State|
This session will examine how your store can support your campus and community through programs and services that promote the greater good while providing good will for your store. Local vendors, campus philanthropy, and volunteerism are all efforts that help your store put its best foot forward.
|Carter Lake A&B|
|Are You Maximizing Student Financial Aid as a Tender Type in Your Bookstore? Louise, Utah Valley University and Mike Clear, Watchman Payment Systems|
Lessons Learned: Utah Valley University’s journey to improve student access to financial aid in the bookstore.
|4 pm - 4:15 pm||Break|
|4:15 pm - 5 pm||Roundtable Discussions|
Join your colleagues to discuss issue that are important to your store, share what has and has not worked for you and brainstorm new ideas.
Campus Decisions with John Parry - Snowberry
Course Materials with Kurt Kaiser and Ryan Stewart - Carter Lake B
General Merchandise with Sally - Carter Lake A
|5:05 pm||RMBSA Business Meeting if Needed||TBA|
|6:00 pm||Farewell Dinner||TBA|