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2021 RMSBA Annual Meeting Agenda

October 12 - 14, 2021 • Embassy Suites Loveland Hotel and Conference Center • Loveland, Colorado

Tuesday, October 12

TimeSession TitleLocation
3 pm - 6 pmRegistration - Loveland Conference CenterPre-Front Hallway


Sponsored ByCI Sport Logo
Color Shock Logo
12:00 pmGolf

Mariana Butte Golf Course

701 Clubhouse Dr

Loveland, CO 80537


5:30 pm - 6:30 pmOpening Night ReceptionLobby
Sponsored By
6:30 pm - 8:00 pmOpening Night DinnerCanyon Maple C
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8:00 pm - 10:00 pmCasino Night by Colorado Casino NightsCanyon Maple C
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Wednesday, October 13

TimeSession TitleLocation
8:00 am - 4:00 pmRegistration Desk OpenPre-Front Hallway
8:30 am - 11:30 amVendor Trade Show Set-upMountain Holly
8:00 am - 8:50 amRMSBA Business MeetingBig Thompson A, B
9:00 am - 10:30 amKeynote Speaker: David Avrin: Why Customers Leave (and How to Win Them Back)Canyon Maple A

How to Future-Proof Your Business and Win in a Remarkable New World!

Covid has accelerated what has long been predicted about how we will shop and buy in the years to come. Are you ready? In fact, successful businesses today have one thing in common: they are remarkably easy to do business with. Being better tuned-in to the increasingly unique wants and needs of your customers creates better experiences and increased loyalty. In this eye-opening, high-content and very entertaining presentation, popular Customer Experience expert David Avrin, CSP shines a light on the profound shift in customer expectation, while showing your team everyone’s role in eliminating barriers, expediting transactions, and creating experiences worth sharing.

David will be available after the session to autograph is new book: The Morning Huddle

10:30 am - 10:45 amBreakCanyon Maple A
 Sponsored By
10:45 am - 12:15 pmConcurrent Educational Sessions

General Merchandise: Vendor Product Presentations

The following vendors will present information to the group

  • Ryan Hanson: TOPS

  • Colleen Swarmer: Rapp’s Packaging

  • Theresa Bakken: Jardine

  • Todd Koonce: Case Logic/Thule

  • Casey Melaney: League/Legacy

  • Jean Jessup: Pens, Etc.

  • Mike Conrad: LXG

  • Todd Thompson: CI Sport

  • Julie Carlson: GFSI

  • Bob Tucker: CDI Corp

  • Mike Puccetti: Zephyr

  • Brandon Newmiller: Ouray

  • Kirk Edwards: Lifebeats Gifts

  • B.C. Fritzke: Artistic Paper

  • Jody Danaher: The Fanatic Group

  • Tiler Paliga: MV Sport

Carter Lake A, B

Course Materials: Panel Discussion with Ryan Stewart, Heidi Booth, and Kurt Kaiser

Listen to store members discuss hot topics in course materials, including

  • Starting an EA program

  • Course Materials Committee

  • OER and the Bookstore

Big Thompson A, B
12:15 pm - 1:30 pmVendor Appreciation LuncheonCanyon Maple B, C
1:30 pm - 5:30 pm Trade ShowMountain Holly
3:00 pm - 3:15 pmBreak Snacks Available in Trade ShowMountain Holly
&nbspSponsored By
5:30 pm - 6:00 pmTrade Show BreakdownMountain Holly
6:00 pm - 7:00 pmPresident's ReceptionCanyon Maple B, C
7:00 pm - 8:30 pmRMSBA Annual BanquetCanyon Maple B, C
 Sponsored By
9:00 pm - ?Bowling, Laser Tag and Arcade Games at The Summit The Summit

4455 Fairgrounds Ave.

Windsor, CO 80550

Thursday, October 14

TimeSession TitleLocation
7:30 am - 10:00 amRegistration Desk OpenPre-Front Hallway
8:00 am - 9:00 amConcurrent Educational Sessions
Course MaterialsSourcing by the Numbers: Using Marketplace Data to Improve Purchasing with Aaron Johnson - VindyCanyon Maple A

Sourcing from online is key to stores' survival. Stores save an average of 40 percent off inventory sourced from online, enabling them to reduce retail and save students money.

In this session, attendees will learn how to access external market trends and historical online pricing data to influence their sourcing and selling decisions. They will discover the critical times of when to source inventory online to maximize savings and how to use this data to encourage faculty to submit adoptions earlier.

Attendees will also learn about Market Rank and Consumer Demand; and, more importantly, how to leverage this information to better control inventory and dispose of deadstock.

General Merchandise

The Art & Science of Buying NACS

Canyon Maple B

The roles and responsibilities of a buyer are many and diverse, and one thing is clear: in the fast-changing retail world, buyers must stay alert, flexible, and responsive to market changes that can impact their sales, service, and product selection. Learn best practices from peer stores and see how art and science play a role in the buying process. Whether you're new to the role or a seasoned buyer, you can gain insights and tips to improve.

9:00 am - 9:15 amBreakTBA
9:15 am - 10:15 am

General Session - Building Healthy Supplier Partnerships- ICBA

Canyon Maple A

Finding common ground between retailers and suppliers to mutually build sales and profits is more important than ever, so find out why sharing data, developing closer collaborations, and mutual problem-solving is essential to success for all parties (including consumers!).

Developing a strategy for managing supplier partnerships is critical to your success. How do you choose primary, secondary, and specialty suppliers in a given category? How do you say “no” without burning bridges? When does it make sense to use distributors vs. buying directly from a manufacturer? How do you develop true partnerships, where both parties can trust one another and succeed?

10:15 am - 10:30 amBreakCanyon Maple A
10:30 am - 11:30 amConcurrent Educational Sessions
Course MaterialsVirtually Relentless- Selling and Succeeding When Customers Aren’t Walking Through the Front Door with VitalSourceCanyon Maple A

A successful sales strategy for the campus store looks different these days. Your core customers may still be choosing to shop virtually and not walking through your front door. How are you adapting and evolving to meet their needs? This session will share ways your store can create a convenient student shopping experience through eCommerce and the LMS. Help your students discover and purchase materials from wherever they are while driving revenue to your store.

This session will include:

  • Ideas to keep your website fresh and customers coming back

  • Maintain relevance to your campus through strategic relationship building

  • Reach your customers through the LMS by creating a superior student experience

General Merchandise

Retail Calculations Workshop - NACS

Canyon Maple B

An understanding of retail math is crucial to campus stores. In this workshop, we'll take an in-depth look at calculations used in purchasing, daily analysis and running a retail business. Not a numbers person? That's okay! Extra time and attention will allow for all experience levels, and a take-home resource will be provided.

11:45 am - 1 pmAuthor Luncheon - Mad Boy by Nick ArvinCanyon Maple C
Nick Arvin is an engineer and author living in Denver, Colorado. His work has been featured in several publications including the New Yorker and the Wall Street Journal. Nick is a two-time winner of the Colorado Book Award. His most recent novel, Mad Boy, published in 2018, won the Colorado Book Award for Literary Fiction. Mad Boy is a work of historical fiction, set during the War of 1812.
1:15 pm - 2:30 pm

General Session - Becoming your Brand, Integrating your Values: An Application for Everyday Work - Emily Ambrose and Kyle Oldham

Canyon Maple A

Coming together as RMSBA provides the opportunity to connect around what we do every day, and more importantly - how we do it. The ways we provide customer care, encourage retention of our staff, and manage people interactions from different cultures and perspectives matters. Each interaction is an opportunity to live the values and brand you promote. This presentation will encourage members of RMSBA to consider how understanding topics of respect, inclusion, difference, and diversity can lead to better bottom lines, better campus partnerships, and better work environments.

Dr. Kyle Oldham is a trainer, facilitator, and educator with more than 15 years of experience teaching, supervising, advising, event planning, leading and motivational speaking in student affairs and housing. Dr. Oldham works toward creating an inclusive community of learners, that critically reflective, problem solve, interpret, and analyze personal strengths and skills to build capacity for equity, diversity, and inclusion leaders in higher education. Kyle uses storytelling and elements of dialogue to engage participants in self-reflection and growth related to inclusion and equity.
Dr. Oldham currently serves as the Director of Workplace Inclusion & Talent Management for Housing & Dining Services at Colorado State University where he is responsible for providing educational opportunities for staff to find their voice, their inner passions and ability to lead, from an equity, diversity, inclusion and socially just perspective.
Dr. Oldham obtained a Bachelors of Art in Speech Communications and a minor in Chemistry from Baldwin Wallace University, a Master’s degree in Student Affairs and Higher Education from Colorado State University and his Ed.D. from UMass Amherst in Social Justice Education. Kyle believes that education and awareness are the tools we need most in an ever-changing world, where we are challenged to be our best selves.

Emily Ambrose, has dedicated over 15 years of her professional career and personal life to leadership development, training, coaching, facilitation, diversity, inclusion, and equity work. With a passion for making the sometimes-taboo topics accessible and relatable to all, Emily has worked closely with non-profits, companies, and presented at conferences on how to shift work culture and infuse diversity, equity, and inclusion into the workplace.
Specifically focused on issues around the lesbian, gay, bisexual, transgender, and queer community (LGBTQ), Emily has extensive experience with co-creating Safe Zone workshops and presenting on sexuality and gender identity. She serves as a trained and active volunteer with the Victims’ Assistance Team, supporting survivors and secondary survivors of sexual assault. As an independent consultant, Emily has helped to guide the design and implementation of the highly recognized Multicultural Community Retreat (MCR) in Northern Colorado. She is a Certified Coach Level 2 coach through Consult-Train-Coach, LLC, and is a member of the International Coaching Federation.
Currently and for more than a decade, Emily has been working at Colorado State University in Diversity, Training, and Development. She also found home in the Grand Canyon working as a guide for Arizona Raft Adventures during the summer. Emily has a B.A. degree from the University of Colorado in Boulder in Communication and LGBT Studies and an M.S. from Colorado State University – Fort Collins in Student Affairs in Higher Education. She is a certified facilitator and trainer in MBTI and StrengthsFinder. She has also attended the well-known Social Justice Training Institute. Emily lives in Fort Collins, Colorado and enjoys salsa dancing.

2:30 - 2:45 pmBreakCanyon Maple A, B
2:45 pm - 4:00 pm

Concurrent Educational Sessions - Roundtables

  • Course Materials

  • General Merchandise

  • Directors

Canyon Maple A, B
4:00 pm - 5:15 pmBreakCanyon Maple A, B
4:15 pmRMSBA Business Meeting (If Needed)TBA
5:30 pmFarewell DinnerCanyon Maple A, B
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